Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business
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"Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business" by Porter Erisman is a 2015 hardcover book published by St. Martin's Press. This book delves into the world of e-commerce and internet marketing, focusing on how Alibaba, a prominent Chinese company, is impacting global business. With 256 pages, the book offers insights into the rise of e-commerce and the impact of technology on commerce, making it a valuable resource for those interested in business and economics.
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